How do you get your websites noticed? 5 steps to optimize your small business website
Search engine optimization (SEO) is key to getting your site and your business found online. Beyond that, mobile SEO is becoming increasingly important as smartphone use spreads rapidly. Ever pull out your phone to try to find a restaurant or business quickly? The top hits in your search are usually the businesses that have successfully applied SEO practices.
Along with understanding SEO for business, it’s important to be aware of the SEO tools that you have at your disposal. From built-in SEO tools to Google Analytics to paid SEO services, these can help get your business noticed and help you to better strategize your SEO process.
While many tools are geared towards a larger audience, don’t forget local SEO in your planning process, as it’s vital to businesses operating with a local audience. From restaurants to retail to real estate agencies, having an online footprint is important, but being easily found by a local audience is imperative.
With those ideas and concepts in mind, it’s crucial to acknowledge that SEO is a constantly changing, ongoing process for your business. The rules for SEO best practices can change quickly, so your SEO strategy needs to evolve with it.
Continually refining your SEO processes and planning ahead for the future will make the SEO journey smoother and save you needless headaches down the road.
Here are the 5 basic steps of SEO, with live links which provide the detail on each step. These are presented by Genevieve Tuenge, a writer, former small business owner and creative director. She’s an avid supporter of local mom-and-pop shops, and has devoted much of her career to helping small businesses understand and access the tools and information needed to thrive online. Genevieve’s tips were first published by GoDaddy.com, a great resource for optimization.
Beginner’s SEO guide: 5 steps to optimize your small business website
- Understand the basics of search engine optimization.
- Do your homework.
- Create valuable content.
- Make friends.
- Measure success.
Keeping your website updated and your Search Engine Optimized are two important keys to business success. Make this a regular part of your business operations!